About
*
About *
Hello, I’m Carissa.
Find me on LinkedIn.
My approach comes down to human-centered design thinking: starting with the real people on the other end of the screen, what they're trying to solve, and how they make decisions.
And by the way, I still love my em-dashes, and it's a hill I'm willing to die on.
When I’m not obsessing over content and how it can help businesses grow, you can usually find me hanging out with my two rescue dogs — in the forest, at the beach, or on my couch.
My favourite quote that has nothing to do with content at all: “[We] must live and create. Live to the point of tears.” by Albert Camus
Find me on LinkedIn.
I'm a content marketing strategist, writer, and editor. I help B2B SaaS brands grow by building and executing full-funnel content programs that shape how buyers evaluate the market and move toward a decision — work that drives content-attributed revenue and maximizes marketing ROI.
But I started as a copywriter, and copywriting will always be my first love. I’ve spent hours and hours writing brand and conversion copy like landing pages, product pages, and creative campaigns from scratch, testing and reworking them until they earn their click. It’s a shame that drafting from nothing is becoming a bit of a lost art, because it's foundational to the work I do today.
These days, I pair sharp editorial judgment with a systems mindset to design AI-driven, human-directed content workflows. AI handles more of the mechanics now. But human judgment — what to say, what to cut, what actually moves a buyer — is what separates content that converts from content that just fills a calendar.
My career by the numbers
13 years
of content + copy experience. From my start at a tiny startup to brand copywriting for a local foodtech company, and now building and implementing content programs from the ground up, I’ve spent countless hours looking at, creating, and thinking about words and their power to shape human behaviour.
+64%
YOY growth
in SEO MRR as Managing Editor at a workforce management software company.
$393,356,560
in customer LTV over 12 months as Content Strategist at a legaltech company.
How I can help you grow your content program
-
Need someone to own content without a full-time hire? I'll step in to run your content lifecycle end to end — which means I’ll handle strategy, editorial calendar, production, publishing, and performance optimization.
-
I’ll help you build an ROI and revenue-focused content system for how buyers search and make decisions — through SEO + AEO/GEO. I’ll take your existing content program and ask the questions: What’s working? What isn’t? How (and why) can it change now?
-
I’ll help you manage end-to-end content production, so you can run your editorial calendar on autopilot — and get weekly + monthly performance reports, plus action items.
-
Human-centered content written for how people find answers and make buying decisions — through search engines, AI Overviews, and LLMs. You’ll get content that truly helps people solve problems.
-
Brand-focused marketing copy that drives buyer decisions — for landing pages, product pages, emails, creative campaigns, and more.
I'm a writer and editor first, but 13 years in marketing means you get more than words on a page.
You'll get a clear read on your existing content — where it sits in the funnel, what's pulling its weight, and how it fits your broader marketing strategy. From there, I help you build a content engine that's reliable and scalable, so the system keeps driving revenue growth without burning out your team.
Let’s connect!
Ready to take your content marketing to the next level? Let’s chat!