About
Hello, I’m Carissa.
I’m a seasoned Vancouver-based content strategist and professional copywriter for tech and creative brands.
My experience
Over the last 12 years, I’ve taken on content marketing leadership, managing editor, strategist, and copywriter roles in unicorn and centaur-status tech companies.
Growing tech and creative brands through empathetic, impactful words for the last decade means I have a knack for developing and executing winning content strategies for the entire marketing funnel.
My clients appreciate my performance-driven, yet customer-centered approach to projects. In addition, my marketing and creative branding background allow me to bring a unique, well-rounded approach to help tech brands hit their marketing goals.
When I’m not obsessing over content and copy, I’m hanging out with my dog, dancing in the forest, or ruminating on the meaning of existentialism.
My Philosophy
I often get the question: “What makes a piece of content good?”
Here’s my approach to any content project and copy: human-centered design thinking—a relentless obsession with creating solutions to complex problems for the core needs of your audience.
If your audience’s needs and pain points aren’t always on your mind, are you truly providing solutions that meet their needs?
So what do you think makes a content piece good?
